Business new power thirteenth guests: discount President Li Yan lead: in such a way that the capital is hot ,entrepreneurs can not be excited mood impetuous era ,who would eventually become the next electronic commerce industry come out ?Sina science and Technology launched the electronic commerce new power ,will focus on the diversification of the development of electronic commerce environment ,the new business opportunities ,new business models and the entrepreneurial journey, please pay attention to .
Video :President Li Yan calls discount of media source :sina science and technology on this column to sina science and technology @ Cui West ( micro-blog ) for open ,welcome entrepreneurs to contact us ,and welcome to give valuable advice and suggestions .
A wonderful view :traditional retailing is a push type business ,is the subjective judgement of what consumers need ,then what .Real electronic commerce brings revolution is very clear ,can judge each consumer demand characteristics and management team ,according to consumer demand ,customized to meet the demand of the consumers have choice .
China retail industry to traditional retail industry to the modern retail industry transformation, from push to pull mode conversion ,the system will have to adapt and change process .
- discount does electronic business affairs is the essence for the purpose of profit to the operating system ,the number of sales performance ,have much profit ,corresponding to what kind of marketing ,it is in a range .
For the Internet money to burn ,different company background have different mode of operation, can not say who or who is not good, the company according to its own characteristics of the market, choose the most appropriate way to match their own .
- s key differences in management, network channel is a passive channels ,brand business control is not so clear ,relatively speaking with our traditional channel contrast is different .
In fact we do discount with market trends stick close ,in fact brand business also doing quick commodity turnover ,Jiben the last new products into the market the last month 20 days can be in the store to see ,this network channel response is also not so fast .
- China still in a returnees driving the emerging market environment ,they feel the huge market potential ,with the technology also brings capital to promote the market ,it is very good .
But the real master of North America market is a traditional operating system .Whether it is e-commerce sales channels or solid sales channels ,is essentially a commodity business ability is most important .
Including electronic commerce company turned to really want to succeed ,or into a for-profit company ,this work will fill .The following is the interview record :Zhongguancun climate in calls to host Cui West :each Sina netizen everybody is good ,welcome to sina science and technology business new power chat show ,very happy today to traditional business talk of their merchandise planning and layout ,we have discount Mr.
Li Yan .Li Yan :the netizen everyone .Moderator: Beijing consumers to discount more understanding, a lot of people have been online from discount shop do shopping ,please introduce discount in e-commerce deployment? Li Yan :discount do business has been three years, the first driving force because we are in the heart of Zhongguancun opened a hypostatic store, traditional entity stores operating in print media, television media promotion as the core .
After coming to Zhongguancun is not the same, because the company office buildings surrounding a large number of information company ,IT company ,with many early promotion of online marketing means ,the effect is very good ,with online interactive on line to do activities ,soon produce obvious effect .
Because this interaction slowly also for Internet companies to generate understanding ,also to consumers on the network consumption demand to generate understanding .The final consideration is based on the consumption of the order changes ,because in Taobao continues to drive, in recent years the electronic commerce sales continued to grow ,growth after the initial virtually everyone on the network shopping ,is in fact a kind of Amoy Amoy brand goods so a concept ,is a popular form of consumption .
But slowly we as traditional retailers ,from them to feel a kind of trend ,from niche to consumption of mass consumption in transformation .Consumer choice in slowly purchase channel changes ,more consumers depend on the network so that a channel ,to meet the needs of his life .
We as a retailer business channels ,intuitively should proceed without hesitation to meet consumer shopping channel changes after the formation of the new fashion .In particular we because the entity store retail merchandise discounts at the core of the shop ,has a good brand of excellent price low price to meet the needs of the consumers .
Just the price advantage is also the network management essential elements ,so that after a decision making we do our online sales ,online and offline business through the formation of integrated marketing model .
The overall business income accounted for less than 10% hosts :please introduce now the electronic commerce the employee number ,including the investment of many ,electronics from china wholesale,including possible income can account for our overall income ?Li Yan :actually for the top grade ,we do electronic business affairs should be full of concepts ,we basically independent electronic business team and marketing team ,network operations team logistics team ,this is the independent organizational system .
In fact our traditional system ,complete with the existing e-commerce system become ,with an inclusive, the selection of goods ,commodity actively push commodity negotiations ,are based on the traditional channels of the supply system is established .
On the network, but the network page technology operation is relatively independent .Moderator: online users or through online shopping .Li Yan :on the .Host: how many calls to concentrate warehouse ,built large warehouse ,we will build the warehouse stores ?Li Yan :this may be our top head a few years development advantages ,top grade in recent years hypostatic storefront to warehouse development as the core ,shop decoration simple ,product change quickly ,can continuously according to the season change brand demand changes continuously with the turnover of goods to meet consumer demand .
We just rely on such an advantage ,through the information technology construction ,our team has developed PDA applied in the field of sales terminals, to each guide buy personnel equipped with such a machine ,he also uses this machine to crawl sales data ,on line service to consumers and online consumer services at the same time the provision of goods .
Moderator: can you give an example ,I is the consumer online I ordered a pair of shoes ,shoe stores from which ,or by whom the distribution ,how the final to the hands of consumers ?Li Yan :the distribution of goods is actually such ,with our entity store is the same, one of the orders directly to stores ,will be assigned to .
Moderator: according to the address assigned to the first store .Li Yan: the first shop ,director staff through the Pad can receive the order information ,directly to the packing of the goods ,china direct electronics,and then have the logistics staff ,within a certain period of time the logistics staff uniform has a receipt, and then enter the distribution program .
Moderator: can understand for every entity shop will have separate departments or the team doing electronic commerce coordinate things ?Li Yan: yes .Moderator: we do business the personnel have a number? Li Yan :direct with business related personnel should be about 200 people .
Moderator: revenue can account for the overall income ?Li Yan :no 10% .Host: you just said we had that advantage ,now everyone on the entire Internet shopping buy cheap discount ,itself specializing in cheap and selling on the Internet, why not bring great sales, such as sales accounted for 50% of this ?Li Yan :sales performance with our ideas about, electronic commerce in recent years from the market state make a spurt of progress .
We are groping them a little bit of progress ,online and offline with need time to adjust, process management system ,including the background of technology established .For traditional enterprises, the most difficult is our team with electronic business team ,technology team how to fusion ,running, and then the line under the commodity advantage ,how to pass the technology through the network in the consumer before the show .
In this process, we made a number of exploration, discusses many methods, but also had to overcome a lot of difficulties .I think we are in the process, is actually at a reasonable pace develops ,need not he must occupy much of such a state .
The actual now after all we as traditional business entities of this channel ,our main source of business is also derived from the entity shop ,for example in Wangfujing opened a shop, or the core area of Zhongguancun is a shop ,can not be completely turned it into a distribution center .
Calls to a good management to bring about changes in host: Electronic Commerce in our whole layout ,for what role ?Li Yan: in fact the electronic commerce to our superior sustained long-term development it is of strategic significance .
China e-commerce should actually are based on IT in the field of electronic commerce technology in the context of the people involved in business ,rarely have the traditional format of the brands involved in electronic commerce .
Compere: is slowly intervention .Li Yan :slowly intervention .In fact we go in before this is a .I believe in this process ,all traditional industry into the electronic commerce will have a process of exploration exploration process .
Electronic commerce for the top grade ,it is to our business management brings about a series of changes .Moderator: for example, what changes? Li Yan: actually the traditional retail trade, it is a push type operating format .
Let to our store to shopping ,is actually my first ready for a particular commodity placed there ,and then you on a specific commodity category choose you like commodities, it is pushing type .
The consumer is concerned it is passive, is the subjective judgement of what consumers need ,then I will provide what .But the real electronic commerce brings revolution ,electronic commerce through the network through the Internet, we can clearly judge each consumer demand characteristics ,then each consumer browsing feature ,then his last order price ,style ,matching ,color matching is very clear .
In fact it brings about a management revolution ,traditional retail industry it is a commodity production out to the market .Now the electronic commerce brings a revolution is my full understanding of consumer demand ,and then my management team according to consumer demand ,customized to meet the demand of the consumers have choice .
One is to push a is pulled ,so a change .Moderator: for example the two changes to the selection of goods or supply mode is different ,we are in the same stores as a supply warehouse will have contradiction? Li Yan :it must be a contradiction ,change should be in the gradual process of change .
China retail industry to traditional retail industry to the modern retail industry transformation, from push to pull mode conversion ,the system will have to adapt and change process ,top grade because of e-commerce leading our entire system in gradually to this transformation in the do .
Moderator: I understand that top grade stores goods turnover rate is very fast ,the webpage will also face such a demand ,how to put cords under goods matching on the net ?Our goods are synchronous line up or have the option of selecting specific commodity ?Li Yan :now there is a choice ,our entity shop goods style brand quantity is very rich ,our web team hasn all to sell all the goods onto the network, or have a choice .
Host: how to choose, according to which criteria decision on which goods ?Li Yan: actually, there are two ways ,we continue to try .A network has some consumers ,he likes some brand understanding some of the brand ,we have also done a market survey, usually electronic commerce network consumer groups and entities in brand awareness ,consumer groups ,the value orientation is different .
A pull type ,through the full understanding of consumer needs, we choose the right brand of suitable products suitable price push consumers .Through our awareness of the brand product knowledge ,seasonal changes in the understanding ,actively push for consumer ,two are in use .
Moderator: I observed like Taobao Mall or big brand ,sold a lot of old money also is Weihuo ,discount is low price ,thus pulling the shopping needs .This is it right? Pull the impact of electronic business ,electronic commerce leads you think I want to do .
Li Yan :the traditional retailers feel this pressure ,actually this market impact is not clear .Top grade do business to profit for the purpose of Moderator : you just mentioned ,now many enterprises electronic commerce ,better at the Internet ,they are now in need of learning channels ,supply ,your side channels and product capability is very strong ,home electronics wholesaleBy way of public security checkpoint since for a French newspaper news,you look at the electronic commerce electronic commerce with them, is it right? There is a big ideological differences ?Li Yan: it should be .
Our top grade do electronic business affairs in nature to profit for the purpose of the operating system ,many of our sales ,we have much profit, corresponding to what kind of marketing ,we are still in a controllable range .
relationresultPage up relationresult1 relationresult2 relationresultNext page relationresultTo share:top grade discount President Li Yan calls the media source :sina science and technology play video > ;related topics: business new power series of interviews on the topic of > ;reports :discount President Li Yan :commodity information will be fully digitized discount :single-goods management PDA discount :line experience online shopping Sina micro-blog recommended science and technology official micro-blog > ;> ;more pleasant forest Gan Hong only need to pay 28 yuan for the abducted 24 year old Gan Lin ,6 years old are trafficked into the field, 17 years after the reunion to parents .
He asked people trafficker Qiu Wenlong claims 170000 yuan ,the final court decision was a compensation of 28 dollars .Which what story ?Shandong satellite TV with you watching .Web search in August 23rd of this year, Gan Lin sued the Qiu Wenlong case in the Guangzhou City Intermediate People Court of second instance .
Qiu Wenlong is serving a defendant because ,absent trial .In 2008 June, one from Fujian Xunqin notice appeared in the baby home site ,caused the attention site volunteers .Tracing the person named Wu Zhijian ,he is in search advertisement says, when he was a child he was human traffickers from Sichuan trafficking to Fujian ,Wenchuan after the earthquake, he very much wanted to know the whereabouts of his parents ,want to find them .
Baby home volunteers have been tracking his things ,also found several similar looking for the child ,but they are not found Wu Zhijian went .Until a year later, in 2009 June ,a son of parents find the message appearing on the site .
A lost son announcement of Gan is Hong Yi Guangzhou anxiously waiting, for several years, and the son of pleasant forest separated ,let them hurt my heart .In 1992, Gan Hong and his wife Yang Zhifang and their son Gan Lin from Chongqing to Guangzhou ,led a gang of villagers in Guangzhou construction site construction ,be in full swing to entrepreneurship .
When they came to Guangzhou second years ,Gan is hung from the train station to pick up a man called Chen Guolong .He said ,being robbed ,nothing ,no ID card no clothes .Out of sympathy, Gan Hong let him stay in the site work .
Chen Guolong claims to be from Hunan, along with a fellow named Zhang Xinhua .Chen Guolong is very like a child ,and 6 year old Gan Lin often play together, slowly ,getting better and better relations .
Gan Hong said ,he could not think of how, this looks honest Chen Guolong ,did a month later ,he took out Gan Lin ,gone for ever .Is searching Wu Zhijian probably is then abducted the child called Gan Lin .
Site personnel quickly and Wu Zhijian made contact ,lost his son and old couples willing volunteers also received a phone call .With the help of volunteers, both sides decided to see .In June 17, 2009, in the old couples willing to post after a month, Wu Zhijian came to Guangzhou in Fujian Xianyou .
Wu Zhijian and the old Gan couples take a paternity test ,identification results show ,Wu Zhijian is seventeen years old ,Gan lost son Gan Lin .Wu Zhijian for my name -- Gan Lin ,to begin a new life .
Abducted life Gan Lin said ,he abducted process be visible before the eyes ,still often nightmares .At age 6, Gan Lin ,after lunch, alone in the downstairs to play ,two people take him away ,take the train ,and then change the car ,until a strange place .
Some strangers forced his doctrine of local words ,at the age of 6 he didn who to turn to ,can only be at the mercy of .In a stranger for two months after ,Gan Lin was sold to a disabled person, the disabled home only two daughters ,no son .
Did not think of the disabled and later gave birth to a son ,so ,Gan Lin was sold to another one family ,is now Gan Lin .The name Wu Zhijian is now the parents give up .Because the father is a civil servant ,already had a daughter ,to avoid the bad effects ,Gan Lin told not to call them mom and Dad ,so for several years, he has been referred to them is the aunt ,uncle .
Gan Lin saw trader Chen Guolong and the buyer transactions ,and personal experience is quite easy ,all this led to his personality changes .Before the time at home ,he is very lively and naughty, to foster parents ,he dare not to like the other kids play, he became very shy ,don to talk, no friends .
Although adoptive parents on Gan Lin is very good, but this sense of distance in his growing process, there has been ,over the years he had a very tired ,personality is also very rebellious ,refused and adoptive parents exchange ,often away from home .
Gan Lin has been through a variety of ways to search for birth parents .The Wenchuan earthquake of 2008 ,he became more and more worried home in Sichuan parents .Adoptive parents in the help, Gan Lin found initially abducted his people ,who really called Qiu Wenlong ,with pleasant forest parents lived in the same county .
But because it too long ,just remember that Qiu Wenlong was in Guangzhou Yuexiu District Gan Lin away .For a time, Gan Lin thought this life without looking to see his parents ,to listen to others to say there is a web site called the baby home ,specifically to help you search close .
After a pleasant forest parents daughter in baby home made a post ,only the later ones .Traffickers are captured in June 4, 2010, trafficking in Gan Lin Qiu Wenlong by the public security authorities arrested ,on October, Qiu Wenlong in Guangzhou, Yuexiu District people by the prosecution .
Gan Lin and his parents gave Qiu Wenlong the criminal supplementary civil compensation ,which the spirit damage compensate 170000 yuan .In addition to the spiritual compensation requirements, so there is a strange request :they want Qiu Wenlong for the pleasant forest lost when wear that pink suit money :$28 .
The original Gan Lin stolen that year, he saw the cousin has a pink dress ,oneself also want .Then ,Yang Zhifang spent 28 yuan to buy him a set of the same clothes .Did not think of GaN Lin Gang put on the new clothes ,Qiu Wenlong has been abducted .
This set of clothes although there is 28 dollars ,but it is Gan Hong couple heart most profoundly ,the most beautiful memory ,also poses a couple in a subsequent long search ,and look forward to the memory, the son of pleasant forest last impression .
In fact, a claim clothes money ,Gan family also have no alternative against one .Because in accordance with the law, in criminal incidental civil claim ,if not actual loss ,only claim spiritual loss ,is unable to file .
Gan home very strongly to sue Qiu Wenlong ,is abducted because Gan Lin changed their lives .For over 10 years, Kane has repeatedly and Guangdong ,Hunan ,Hubei ,Fujian around the search for his son ,career and family suffered incalculable loss .
When the contractor Gan Hong day life is also very good .He kidnapped ,find he let them spread the wealth around and once in debt .17 years later ,the former labor contractor has become a mechanic .
When Qiu Wenlong arrived ,once said that he is in Hunan ,Gan Hong went to Hunan to find ,found that information is false ,even the name is fake .His son at all ,it made the old Gan couple did not eat ,multi-looking after they learned that Chen Guolong ,and together take the baby Zhang Xinhua is the Hubei people .
They also find Hubei .Two individual traders see Gan Hong was stunned ,they think of Gan can find .Zhang Xinhua said that day ,Qiu Wenlong and his band Gan Lin went to Fujian ,but a few days later, Qiu Wenlong had him off .
Because Zhang Xinhua said no specific location, looking for two days later ,the police gave up looking for ,returned to Guangzhou .In order to survive ,the old Gan couple had returned to Guangzhou ,they stopped at the construction site into a business ,factory work, they did not dare to leave Guangzhou is an important cause of fear ,Gan Lin came to them .
Two years later ,the old Gan couple gave birth to a son ,but they never gave up looking for the pleasant forest .Finally ,in 2009, they found the information sent to the baby home site ,perhaps is the day is doomed fate ,through the network, one family are reunited .
Happy, Gan Lin Yi home after the adaptation process .Gan Lin can speak fluent Fujian Pu Tian words ,do not understand Chongqing dialect .Therefore ,this originally say Chongqing family now converted into mandarin .
Foster parents environment is very good ,Gan Lin returned to his home only with his brother to sleep together in a small room .17 years ,china jewelry wholesaleHenan Provincial Association for science and technology of former president P,two ,is not an easy crossing boundaries .The court sentenced in 2010 December, Guangzhou City, Yuexiu District people verdict ,dismissed the Gan family on human trafficker Qiu Wenlong criminal incidental civil lawsuit .
The court thinks ,what they call loss ,on the basis of inadequate, that set of clothes is not necessarily caused loss .Mental compensation in accordance with the law, this case does not meet the criminal incidental civil range .
The old Gan a natural result of this decision is unacceptable ,they followed by appeal to the Guangzhou intermediate people .Waiting for the Guangzhou City Intermediate People processing, December 17, 2010, Guangzhou City, Yuexiu District people court ,Qiu Wenlong because of child trafficking crimes ,was sentenced to 6 years imprisonment ,fined 10000 yuan .
In 2011 May, Gan family to the city of Guangzhou, Haizhuqu District people court civil proceedings, request any Qiu Wenlong apology and compensation ,Gan family material loss fee of RMB 28 yuan, and the spirit loss fee is RMB 170000 yuan .
Civil lawsuit ,as one of the plaintiffs Gan Lin used the name . ; ;in Haizhuqu District, the people ,material damage in this part of the support ,and the spiritual damage portion is also rejected .
Haizhuqu District people rejected the reason is based on 2002 ,the Supreme People on whether the people to accept the victim in criminal case filed civil suits for mental injury compensation replied .
Regulations of the written reply for victims in criminal cases as a result of the defendant criminal behavior and mental loss brought by the incidental civil action ,or in the criminal case concluded ,the victim shall be filed in spiritual damage compensation in civil litigation ,the people .
The court accordingly reject their spirit damage compensate lawsuit judgments .The plaintiff Gan family advocates clothes 28 yuan in economic losses, because Qiu Wenlong agreed compensation ,the court also support .
In addition ,the case acceptance fee of 100 yuan ,the respondent burden burden 90 yuan ,10 yuan .As the plaintiff Gan family attorney ,Cai Xianfeng think ,court judgments based on improper .
He said ,in addition to the Haizhuqu District people Court on the judicial interpretation ,in 2010 July, tort law fourth article in a set :for the same act the infringer shall assume administrative responsibility and criminal responsibility ,shall bear tort liability does not affect ;.
Twenty-second also provides: infringement of personal rights of others, causing serious mental damage, the infringee may request compensation for mental damage .Therefore ,Cai Xianfeng thought ,according to tort liability law ,the plaintiff requests to have the legal basis of mental compensation .
This decision has caused wide public concern ;many legal scholars ,the view is that the court legitimate but not reasonable . ;August 23rd of this year ,the Guangzhou City Intermediate People sessions in second instance, there is no verdict .
Gan Lin said ,this case verdict can give those who are in the child abduction to warning ,he is the most concerned problems . Watching is not only a concern ,or a kind of supervision .
Seek truth ,promoting justice ,see crowd .22 : 15 every night with you -- Shandong satellite tv .To share: welcome to comment I want to comment micro-blog recommended today micro-blog
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